In response to COVID-19 and its social and economic impact, determined businesses are turning a global infection into a strategic inflection.

We're hosting 4-hr design sessions with Leadership Teams to rapidly (re)
identify their core purpose, not just for the now but as a defining moment in their company history


Hear from leading experts on how ‘purpose’ alignment can drive future impact, and what this means in the emergent ’new normal’

How businesses are using this time to align their purpose (and operating models) to contribute to Sustainability Development Goals (SDGs)

Contextualise the role of purpose in your business, reexamining how it relates to SDGs, and what ways does purpose manifest today

Speculate what your purpose could be, and what that might open up for you commercially and socially


Redesign what underpins the business purpose

Explore what that means to your positioning

Cocreate what is needed to make it happen

Cocreate how you make it happen


2 x 90 min pre-event design meetings with steering committee

4hr HATCHVIRTUALlabs (hosted online) with Leadership teams (execs, c-suites, boards plus extended leadership). Recommend 15-30 participants

Postlab wash-up

Strike a chord?


New purpose orientation

Transformational blueprint

Redefined ecosystem

… and your engagement strategy for how internal and external stakeholders buy-into your new higher purpose




+44 (0)207 459 4737

4 Ravenscroft Street


E2 7QG

United Kingdom

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