About us

Hatch is an inclusive-business design consultancy that breaks companies out of their corporate shell to guide them through complex change

The Team

Hatch has a handpicked team of 8 dynamic consultants and over 50 associates worldwide. Unique characters, united in driving a different way to transform organisations.

Ariane de La Motte standing in front of a metal railing
Ariane de La Motte
Solution Designer
About

Ariane de La Motte

Solution Designer

Having been in this world for the last 10 years, I decided to join Hatch for their human side, creativity and playfulness. As a designer, I help to design and deliver amazing experiences.

My background in Marketing and User Experience means that I am good at applying a user-centered lens to designs and spotting new ideas.

I am passionate about bringing people together and allowing them to design the things that impact them. I always try to add my little touch of creativity and experiment with new ways of doing things. Outside of work, this side of me shows up in cooking and gardening.

I love working at Hatch, having the space for my creativity to flow and become a reality.

Cristina Russo in a blue shirt smiling
Cristina Russo
operations manager
About

Cristina Russo

operations manager

I have been working closely alongside CEOs and Managing Directors, as an Executive Assistant, for the last 16th years. I have joined Hatch 5 years ago as Operations Manager supporting the business growth from behind the scenes.

From day to day administration, project logistics and finance, I help keep the business in shape and enjoy every minute of it!

Jonny Crabb with a beard and glasses smiling at the camera
Jonny Crabb
Solution Designer
About

Jonny Crabb

Solution Designer

I’ve been running events and hubs for over six years on behalf of pretty much all of the players in this space, both big and small.

It’s only recently that I joined the team here on a full time basis. I was and continue to be excited by Hatch’s growth journey, but more importantly on their focus on people and innovation. 

This is my third career on my journey to grow as a human and to find joy in everything that I do. From my degree in Physics I embarked on a 14 year career delivering projects and programs for a global IT company, and from there to tutoring Maths and Physics A-Level in an inner city comprehensive school, all the while performing in bands from acid jazz to doo wop. 

Working at Hatch is the first time I’ve been able to combine my creative and delivery sides in a single career, and I love it for that.

Laurie Edwards standing on a balcony with his hands on some metal railings
Laurie Edwards
Partner
About

Laurie Edwards

Partner

I do what I do because I love design – figuring out how things should work and can be made to work better. After flirtations with theatre and bartending work, I’ve settled for now on being a business designer working with big global organisations.  This presents really exciting challenges: I love both the hard side – getting the processes, systems and data flows right – and the soft side – getting diverse teams to overcome cultural challenges and all pull in the same direction.

I’ve managed to combine my passion for design with my love of travel, working across the world for big banks in London, global tech firms in silicon valley (during my three years living in San Francisco) and industries ranging from water and sewage to video games. I’ve loved every minute!

Matt Sims with a blue shirt smiling
Matt Sims
Managing Partner
About

Matt Sims

Managing Partner

Since I was a kid, I've always wanted to make things just that little bit better. Whether it was sprucing up the paint job on canal boats or scrubbing pots in my local until they shone, I’ve always been a bit obsessed with going to painstaking lengths to make the outcome the best it can possibly be… I missed all my ‘gold stars’ when I worked at McDonalds because I was spending too long getting the Big Macs to look perfect (I was swiftly demoted to the Hot Apple Pie section!).

This passion for improvement is why I set up Hatch. Here I can obsess about helping organisations become the best they can be in a world that is evolving ever-faster. The future of work is changing, sustainability needs are growing, cost pressures are mounting, and organisations need to respond to these challenges rapidly. 

My team at Hatch uses inclusive business design to engage execs with their people, their consumers and even broader society so they can make big decisions that deliver the best possible outcomes in these circumstance. Our methods enable our clients to harness the full power of their organisation to make the world work better, together.

Selda with curly hair wearing a black sweater
Selda Seyfi
Partner
About

Selda Seyfi

Partner

I've been in the management consulting and business design world for 17 years in both the big 4 and boutique consultancies, but really, I'm an entrepreneur and innovator at heart. 

From cheffing, to authoring a book, to making wine, my life and business experience spans many sectors, industries and geographic locations.  I'm always looking for opportunities and ideas that make a difference to the world, and this is what I help my clients to do too.  

I love creating designs that effortlessly get people into a zen-like state where great ideas just flow by the bucketload, and this, combined with a relentless focus on high quality outcomes makes our work stand out from the rest.

Sigrid Kroon smiling at the camera
Sigrid Kroon
Partner
About

Sigrid Kroon

Partner

With 20 years of experience in the design and delivery of collaboration and transformation engagements, leadership development, presence training and agile coaching, my expertise lies in leading complex engagements using a range of tools and techniques designed for managing teams in complex and highly agile working environments.

I have been part of the Workforce team in PwC and led PwC's The Difference at the Experience Centre. An expert in Design Thinking, Agile (ways of working) and MG Taylor, I have used these methods to deliver hundreds of engagements ranging from strategy definition, reinvigorating customer journeys, running innovation labs, managing digital transformations, change acceleration, product/service development, etc.

Ursula Wild that has long curly hair smiles at the camera
Ursula Wild
Solution Designer
About

Ursula Wild

Solution Designer

As a Designer at Hatch, I specialise in designing powerful and productive collaborative interventions. Over the past 8 years I’ve worked across many industries and projects, from improving the productivity of operating theatres,

to redefining the vision for crypto-currency organisations. And every single of the projects I’ve loved has had one consistent aspect - bringing together people to co-design their change.

Anyone who works with me knows two things. Firstly, I’m not afraid to challenge. I’m not afraid to push myself and my clients to get to the best possible outcome we can – I love to bring in innovation and disruption as a way to create breakthroughs in our thinking. #neversettle

And secondly – I’m all about the detail. This allows me to design experiences which are tailored to the specific people, goals and context I’m working with, creating something truly bespoke, human, and meaningful.

My love for creating memorable experiences doesn’t stop here – I run workshops, retreats and festivals, to keep the magic going all year long.

About Hatch

Based in London and founded in 2012, Hatch works with global businesses, governments and organisations to catalyse change and turbo-charge modernisation. 

We are driven to guide people through tough challenges. We design journeys for the best-possible outcomes. 

We guide your teams on how to be stronger, honest and successful as they reach their destination. As guides, we can take our clients on better journeys than consultants. We will always consider the team and the path in front of them. We will never leave anyone behind.

hatch team one next to each other near a big table

Living by our values

Adventure together

We see change as a joint adventure.
Together, we'll swashbuckle through challenges and discover new worlds.

Everyone has a voice

Diverse perspectives lead to better solutions. Make sure people are involved and heard.

We’re only human

Be authentic - bring your empathy, honesty and vulnerability everyday. No egos needed here.

Break some eggs

Don't be afraid of disruption – challenge ourselves and each other to go further, think wilder, and create better

Playtime!

New ideas come from new ways of thinking. Make time to play with problems and unleash your creativity.

Our culture

the hatch team doing team building
How we helped the NHS move forward with their goals
the hatch team doing team building
How we helped the NHS move forward with their goals
the hatch team doing team building
How we helped the NHS move forward with their goals
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